About
We help founders turn ideas into products, and stay on as their technical team.
Building products and software in Lagos since 2008.
Our story
A technical partner from the idea stage
Products succeed when a technical partner is involved from the idea stage, not only at the coding stage. So that is how we work: we help you decide what to build, build the first version, and stay with you as it grows.
Our mission: to help founders turn ideas into products people use, and to stay on as their technical partner.


Meet the founder
Oluwole Olarewaju
CEO, 24 Design Co.
Oluwole Olarewaju (Wole) is the founder and CEO of 24 Design Co. He has been building digital products since 2008, starting out in project management and media operations, and has led 24 Discovery Limited, the Lagos technology company behind 24 Design Co., since 2012.
Over the years he has taken startup ideas from a first conversation to products live on the App Store and Google Play, designed and built custom booking platforms from scratch, and served as a long-term CTO partner to growing businesses.
Wole holds a Master of Information Technology from the University of Lagos and is currently exploring PhD research in Developing a Socio-technical System for Digitizing Field Data and Modeling Radicalization Pathways to Strengthen Counterterrorism in Sub-Saharan Africa. Today he leads the studio’s work with startups and first-time founders: deciding what to build, launching the first version and growing it after launch.
“Your first version should prove your idea. My job is to help you build that version well, and stay with you after it launches.”
- Since 2008
- Building digital products
- MIT, UNILAG
- Master of Information Technology
- PhD research
- Currently exploring
- CTO partner
- To growing businesses
What we believe
How we work with founders
01
Clarity before code
A clear scope saves more than clever engineering.
02
Launch small, learn fast
The first version should prove your idea, not hold every feature.
03
Honest estimates
What it costs, how long it takes and what we would cut.
04
We stay
Launch is the start of the work, not the end of it.
Products we have built
From first idea to live product
Heritage, hospitality and startups. Each one built from scratch for its own users.
See our work →- Nexuss
- Jara Beach Resort
- Lufasi Lodges
Let’s work together
Got an idea you want to build?
Free 30-minute call. No obligation.
Book a free idea review